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Dive In

River is all about Immersion.

River dives in to the trends, needs, experiences and expectations of consumers. We use these immersion platforms to create new opportunities for our clients’ products and brands

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IMMERSION

INNOVATION

BRAND

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WHY US?

Our Services

Our inputs are a blend of traditional research methods and the latest developments in digital consumer feedback techniques. From ethnography sessions in Sao-Paulo, to online communities in North America, through multi-country quantifications across regions. Our outputs range from reporting, workshopping, training, and onward briefing of other partners.  The story of your consumers’ lives and commercial opportunities starts here.

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Latest from River

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Chinese Cooking: A Cultural Tapestry

Chinese Cooking: A Cultural Tapestry

In 2012, ‘A Bite of China’, a CCTV documentary series about Chinese food and cooking was aired and quickly became a national hit. While there is a plethora of documentaries on food produced around the world every year, the vast majority adopting a ‘technical’ perspective, this documentary series almost seems ‘out of place’ – and…

Planes, Planes and Researchers – Review of ‘Skyfaring’

Planes, Planes and Researchers – Review of ‘Skyfaring’

‘Skyfaring’ is a memoir and meditation on air travel and flight published earlier this year, written by working pilot, former consultant and New York Times contributor, Mark Vanhoenacker. It instantly caught my attention as a title for obvious work reasons (I bought it with my company birthday voucher, no less!). We spend an awful lot…

Is this the Novel for Our Sector? – Review of ‘Satin Island’

Is this the Novel for Our Sector? – Review of ‘Satin Island’

I haven’t entirely decided how to take Satin Island. It’s either a clever and highly nuanced satire of the knowledge and consultancy sectors at their most beard-stroking and hubristic. Or it’s a rather abstract, beard-strokingly impressionistic musing on ‘the patterns that surround us’ and the connectedness of, well, everything. Either way, it’s an impressively imagined…

Rollercoaster River – Our Summer Day Out

Rollercoaster River – Our Summer Day Out

At River Research we’re all about ‘immersion’, in and out of the office. Once a year, the whole team go out and do something – yes – ‘funtastic’. This July we decided to go fearless and take our summer day out to Alton Towers. Alton Towers is of course famous for its ‘blockbuster’ rollercoaster rides…

Research in Africa: a whistle stop tour

Research in Africa: a whistle stop tour

River has just got back from a whirlwind tour of South, Central and Sub Saharan Africa. We’ve talked Food, TV, Drinks and Technology. It’s been fun, exhausting, eye-opening and inspiring. A lot of trips follow the dull route of “hotel, cab, meetings and repeat”. But not Africa – Africa always has the ability to surprise…

Guinness is Golden for You?

Guinness is Golden for You?

For several years now Diageo has been trying, with mixed success, to stretch the Guinness brand into new product territories, with previous shortlived innovations including Guinness Red, Brite and Light. We’ve debated in the past why these launches haven’t endured, with some feeling that the brand can’t and shouldn’t be stretched too far away from what…

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