River dives in to the trends, needs, experiences and expectations of consumers. We use these immersion platforms to create new opportunities for our clients’ products and brands
River is all about Immersion.
Our inputs are a blend of traditional research methods and the latest developments in digital consumer feedback techniques. From ethnography sessions in Sao-Paulo, to online communities in North America, through multi-country quantifications across regions. Our outputs range from reporting, workshopping, training, and onward briefing of other partners. The story of your consumers’ lives and commercial opportunities starts here.
Latest from River
Seasons Greetings from all of us at River Research!
This week, China officially brought the controversial ‘one-child policy’ to an end. The law has been strictly enforced in the country for over three decades. Although on their website the National Health and Family Planning Commission responded soberly to the news (‘We should acknowledge the achievement of family planning scheme’), this wasn’t the focus of…
At River we don’t believe that you can package ‘innovation’. The approach you take depends on your product category, target audience and organisational culture – as well as the geographic markets you’re operating in. But there are some ground rules you should follow that our experience and expertise allows us to map out in or…
‘Skyfaring’ is a memoir and meditation on air travel and flight published earlier this year, written by working pilot, former consultant and New York Times contributor, Mark Vanhoenacker. It instantly caught my attention as a title for obvious work reasons (I bought it with my company birthday voucher, no less!). We spend an awful lot…
I haven’t entirely decided how to take Satin Island. It’s either a clever and highly nuanced satire of the knowledge and consultancy sectors at their most beard-stroking and hubristic. Or it’s a rather abstract, beard-strokingly impressionistic musing on ‘the patterns that surround us’ and the connectedness of, well, everything. Either way, it’s an impressively imagined…
At River Research we’re all about ‘immersion’, in and out of the office. Once a year, the whole team go out and do something – yes – ‘funtastic’. This July we decided to go fearless and take our summer day out to Alton Towers. Alton Towers is of course famous for its ‘blockbuster’ rollercoaster rides…