River dives in to the trends, needs, experiences and expectations of consumers. We use these immersion platforms to create new opportunities for our clients’ products and brands
River is all about Immersion.
Our inputs are a blend of traditional research methods and the latest developments in digital consumer feedback techniques. From ethnography sessions in Sao-Paulo, to online communities in North America, through multi-country quantifications across regions. Our outputs range from reporting, workshopping, training, and onward briefing of other partners. The story of your consumers’ lives and commercial opportunities starts here.
Latest from River
If you’ve been watching the World Cup of late you may have seen an interesting ad during the break for Hdac: https://youtu.be/s8EcrSjb85o As far as we know this is the first time blockchain technology has been promoted to the mass market via TV (in the UK at least) but it is certainly a sign…
We haven’t blogged for a while – we’ve been very busy on a wide range of great projects. Here’s 5 cool things we’ve done this year (and we’re only half way through) We’ve done ethnographic work in Japan and Hong Kong – & compared the cultural differences across the two markets – that was…
An exciting role for someone who is looking to develop their strategic and client consulting skills. You’ll be a key part of our dynamic team, working across sectors and clients on a wide variety of challenges across the globe. [embeddoc url=”http://www.riverresearch.net/wp-content/uploads/2016/12/River-Research-Research-Manager-Job-Description-2016.doc” download=”all” viewer=”google”]
I haven’t entirely decided how to take Satin Island. It’s either a clever and highly nuanced satire of the knowledge and consultancy sectors at their most beard-stroking and hubristic. Or it’s a rather abstract, beard-strokingly impressionistic musing on ‘the patterns that surround us’ and the connectedness of, well, everything. Either way, it’s an impressively imagined…
Seasons Greetings from all of us at River Research!
At River we don’t believe that you can package ‘innovation’. The approach you take depends on your product category, target audience and organisational culture – as well as the geographic markets you’re operating in. But there are some ground rules you should follow that our experience and expertise allows us to map out in or…