Over the years, River has been using co-creation for many innovation projects – from trying to design wearable technology to looking at new ways of cooking with cheese. We’ve co-created from Nigeria to Mexico with hipsters, new mums and problem-skinned tennagers. One thing has been consistent on all these projects: there’s no real consistency!
To stick our necks out here, we’ve found the biggest challenge with co-creation is that everyone understands it at a conceptual level (rather like ‘Big Data’) but there’s a real struggle when it comes down to putting it into practice (exactly like ‘Big Data!’).
We’re a humble bunch at River and wouldn’t dream of trying to define co-creation for the insights industry – but we’d like to offer some advice and suggest a framework for the approach to ensure our clients can sell the process in and manage the expectations of their own stakeholders. So, based on our experiences, we’ve put an infographic together, to show how we have successfully shaped, baked and made co-creation work in innovation. Please click on the infographic to explore and Enjoy.