Blog : river

We’re Hiring

We’re Hiring

An exciting role for someone who is looking to develop their strategic and client consulting skills. You’ll be a key part of our dynamic team, working across sectors and clients on a wide variety of challenges across the globe.

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The River guide to consumer generated innovation

The River guide to consumer generated innovation

At River we don’t believe that you can package ‘innovation’. The approach you take depends on your product category, target audience and organisational culture – as well as the geographic markets you’re operating in. But there are some ground rules you should follow that our experience and expertise allows us to map out in or infographic. This River Map is simply an aide memoire to ensure you’re involving the right people at the right time in the right way. It places consumer needs at the heart of the journey, building on experiences, opportunities and pain points and benchmarking this against the commercial reality of the client organisation. By taking this journey, we innovate and our clients receive achievable new product and service streams.

Click on the image below to view the full infographic.

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Rollercoaster River – Our Summer Day Out

Rollercoaster River – Our Summer Day Out

At River Research we’re all about ‘immersion’, in and out of the office. Once a year, the whole team go out and do something – yes – ‘funtastic’. This July we decided to go fearless and take our summer day out to Alton Towers.

River Team Smaller

Alton Towers is of course famous for its ‘blockbuster’ rollercoaster rides – and has been famous for the wrong reasons recently. Some of us – including me – aren’t the first fans of rollercoasters and rarely very brave in general. (One of us was having nightmares about teacups weeks before the trip, so found solace in the gardens of the original park. He knows who he is. He studied the branding and communication architecture of the rides and, apparently, the more abstract the name of the ride, the more terrifying it is. ‘Only the brave’, as we say).

After some hesitation of my own, I found the courage to meet Rita – an easy rollercoaster, as the theme park describes it. Rita actually reaches speeds of 100 km per hour in just 2.5 seconds, which nobody told me when I was queuing up. I must confess that after wrestling with the urge to give up, I enjoyed this vastly more than I expected. I will definitely go back to you, Rita. Or alternatively, hide in the gardens.

Rita and Park

We also got wet. The sun came out and we all went for a splash on the rapids – and as champions of ‘diving in’, this ride was, frankly, borderline mandatory. The river rapids send rushing waters surging under you, sending you into a spin and forcing you to navigate through crashing waterfalls.

Water Ride Smaller

Not feeling quite wet enough, we moved on to bath time – ‘but not as you know it’. Once you’re in the bathtub, you fall through waterfalls, get a tepid power shower and brace yourself for the big submerge.

Log Flume Smaller

But don’t worry – if you pay £2, you can dry yourself off in a big drier machine designed up to 2 people at time.

Drying off Smaller

Our day out finished with a delicious dinner at the Blacksmith’s Arms (an old tithe barn), a short distance from Alton Towers – more rustic and cosy than we’d expected. All told, an exhilarating, exhausting day and a fine ‘crowd pleaser’. I would do it all again. Who says immersion can’t be fun?

River’s Recipe For Successful Co-Creation

River’s Recipe For Successful Co-Creation

Over the years, River has been using co-creation for many innovation projects – from trying to design wearable technology to looking at new ways of cooking with cheese. We’ve co-created from Nigeria to Mexico with hipsters, new mums and problem-skinned tennagers. One thing has been consistent on all these projects: there’s no real consistency! 

 

To stick our necks out here, we’ve found the biggest challenge with co-creation is that everyone understands it at a conceptual level (rather like ‘Big Data’) but there’s a real struggle when it comes down to putting it into practice (exactly like ‘Big Data!’).

 

We’re a humble bunch at River and wouldn’t dream of trying to define co-creation for the insights industry – but we’d like to offer some advice and suggest a framework for the approach  to ensure our clients can sell the process in and manage the expectations of their own stakeholders.   So, based on our experiences, we’ve put an infographic together, to show how we have successfully shaped, baked and made co-creation work in innovation.  Please click on the infographic to explore and Enjoy.

 

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