River Research took to the streets of London in September 2014 to see how consumers feel about the CPW offer following the merger with Dixons and the much publicised collapse of Phones4U.
Brand Audit
CPW following Dixons merger and Phones4U administration
Follow up on ‘what happens next’ on the high street……
We hope you find these insights helpful and River can help support the new Dixons-CPW brand going forward.
Contact us via:
Joe Brown
Partner
River Research
Joe@riverresearch.net
+44 (0) 7867800732
