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Urban lens: River’s Gen Y Brand Engagement study is here
Joe Brown

Urban lens: River’s Gen Y Brand Engagement study is here

Gen Y or Gen Why?

The digital natives, the millenials, the so called professional consumers…..To some they are the tech-savvy, well educated and ambitious youngsters who have the power and appetite to influence and change the world – Others, however, describe a fickle, disrespectful and hyper-demanding generation who have never learned to wait, work hard for anything, yet demand continuous feedback.

Whatever you think, this generation will significantly influence the next decade – society, politics, culture and business – in a way that is comparable with the baby boomers. In fact, by 2025 they will be 75% of the global workforce. But are you taking GenY seriously enough? Is your marketing ready to face this savvy generation?

River Research Online GenY Community

We set-up a 3 week online research community to immerse into the world of 20-30 year olds in the UK – an opportunity to learn about the lives, loves, needs and behaviours of this unique generation and which brands are successfully building affinity.

Click here to view our very own Gen-Y info-graphic and watch the video below to learn more about this unique generation!




 

For more information and a ‘GenY Brand Review’ please contact Joe@riverresearch.net

Look out for our GenY blog entries over the coming weeks!

River’s Recipe For Successful Co-Creation
Joe Brown

River’s Recipe For Successful Co-Creation

Over the years, River has been using co-creation for many innovation projects – from trying to design wearable technology to looking at new ways of cooking with cheese. We’ve co-created from Nigeria to Mexico with hipsters, new mums and problem-skinned tennagers. One thing has been consistent on all these projects: there’s no real consistency! 

 

To stick our necks out here, we’ve found the biggest challenge with co-creation is that everyone understands it at a conceptual level (rather like ‘Big Data’) but there’s a real struggle when it comes down to putting it into practice (exactly like ‘Big Data!’).

 

We’re a humble bunch at River and wouldn’t dream of trying to define co-creation for the insights industry – but we’d like to offer some advice and suggest a framework for the approach  to ensure our clients can sell the process in and manage the expectations of their own stakeholders.   So, based on our experiences, we’ve put an infographic together, to show how we have successfully shaped, baked and made co-creation work in innovation.  Please click on the infographic to explore and Enjoy.

 

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