THOUGHTS FROM RIVER

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We’re Hiring

We’re Hiring

An exciting role for someone who is looking to develop their strategic and client consulting skills. You’ll be a key part of our dynamic team, working across sectors and clients on a wide variety of challenges across the globe. [embeddoc url=”http://www.riverresearch.net/wp-content/uploads/2016/12/River-Research-Research-Manager-Job-Description-2016.doc” download=”all” viewer=”google”]  

Is this the Novel for Our Sector? – Review of ‘Satin Island’

Is this the Novel for Our Sector? – Review of ‘Satin Island’

I haven’t entirely decided how to take Satin Island. It’s either a clever and highly nuanced satire of the knowledge and consultancy sectors at their most beard-stroking and hubristic. Or it’s a rather abstract, beard-strokingly impressionistic musing on ‘the patterns that surround us’ and the connectedness of, well, everything. Either way, it’s an impressively imagined…

Seasons Greetings

Seasons Greetings

  Seasons Greetings from all of us at River Research!

One-Child Policy abandoned: What Happens Next?

One-Child Policy abandoned: What Happens Next?

This week, China officially brought the controversial ‘one-child policy’ to an end. The law has been strictly enforced in the country for over three decades. Although on their website the National Health and Family Planning Commission responded soberly to the news (‘We should acknowledge the achievement of family planning scheme’), this wasn’t the focus of…

The River guide to consumer generated innovation

The River guide to consumer generated innovation

At River we don’t believe that you can package ‘innovation’. The approach you take depends on your product category, target audience and organisational culture – as well as the geographic markets you’re operating in. But there are some ground rules you should follow that our experience and expertise allows us to map out in or…

Rollercoaster River – Our Summer Day Out

Rollercoaster River – Our Summer Day Out

At River Research we’re all about ‘immersion’, in and out of the office. Once a year, the whole team go out and do something – yes – ‘funtastic’. This July we decided to go fearless and take our summer day out to Alton Towers. Alton Towers is of course famous for its ‘blockbuster’ rollercoaster rides…

Chinese Cooking: A Cultural Tapestry

Chinese Cooking: A Cultural Tapestry

In 2012, ‘A Bite of China’, a CCTV documentary series about Chinese food and cooking was aired and quickly became a national hit. While there is a plethora of documentaries on food produced around the world every year, the vast majority adopting a ‘technical’ perspective, this documentary series almost seems ‘out of place’ – and…

Planes, Planes and Researchers – Review of ‘Skyfaring’

Planes, Planes and Researchers – Review of ‘Skyfaring’

‘Skyfaring’ is a memoir and meditation on air travel and flight published earlier this year, written by working pilot, former consultant and New York Times contributor, Mark Vanhoenacker. It instantly caught my attention as a title for obvious work reasons (I bought it with my company birthday voucher, no less!). We spend an awful lot…

Research in Africa: a whistle stop tour

Research in Africa: a whistle stop tour

River has just got back from a whirlwind tour of South, Central and Sub Saharan Africa. We’ve talked Food, TV, Drinks and Technology. It’s been fun, exhausting, eye-opening and inspiring. A lot of trips follow the dull route of “hotel, cab, meetings and repeat”. But not Africa – Africa always has the ability to surprise…

Guinness is Golden for You?

Guinness is Golden for You?

For several years now Diageo has been trying, with mixed success, to stretch the Guinness brand into new product territories, with previous shortlived innovations including Guinness Red, Brite and Light. We’ve debated in the past why these launches haven’t endured, with some feeling that the brand can’t and shouldn’t be stretched too far away from what…

Sorry To Be So Direct…

Sorry To Be So Direct…

I’ve always considered myself fairly tech-savvy, but First Direct have truly been challenging my levels of technological patience over recent weeks. For 15 years I have been a very loyal customer of First Direct – the UK’s first ‘direct’ bank – and was always proud to have been one of the first ‘online bankers’ in…

Humbled by Economy Strawberry Jam

Humbled by Economy Strawberry Jam

A while ago I was visiting Auckland in New Zealand and found myself in Ponsonby, a onetime working class inner-city suburb of unassuming, white weatherboard houses, which has since become an Auckland Greenwich Village or Notting Hill. You know: eye-watering real estate prices, power walkers, high end eateries and delis. I came across the local…

Urban lens: River’s Gen Y Brand Engagement study is here

Urban lens: River’s Gen Y Brand Engagement study is here

Gen Y or Gen Why? The digital natives, the millenials, the so called professional consumers…..To some they are the tech-savvy, well educated and ambitious youngsters who have the power and appetite to influence and change the world – Others, however, describe a fickle, disrespectful and hyper-demanding generation who have never learned to wait, work hard…

Could iBeacon technology change our shopping experience?

Could iBeacon technology change our shopping experience?

  Having spent the last few weekends roaming around car showrooms in a bid to help a friend select a new car, I found dealing with the sales staff to be more distracting than helpful. Granted, they have a job to do, but when you initially just want to mooch around the various cars at…

River’s Recipe For Successful Co-Creation

River’s Recipe For Successful Co-Creation

Over the years, River has been using co-creation for many innovation projects – from trying to design wearable technology to looking at new ways of cooking with cheese. We’ve co-created from Nigeria to Mexico with hipsters, new mums and problem-skinned tennagers. One thing has been consistent on all these projects: there’s no real consistency!   …

Smartphones in Beijing: Hello Xiaomi, Goodbye Apple

Smartphones in Beijing: Hello Xiaomi, Goodbye Apple

I took this photo as I walked through a subway in central Beijing, China’s fast-paced capital. The man in the picture, Gao Jie, was playing with his large screen smartphone as I walked past his stand. He runs a street stall, selling a range of products – Thai candles, phone screen protectors and decorative mobile…